Press Release: Neons by OPI Collection!

 OPI announces the launch of six new neon nail lacquers, the brand’s first full-size neon shades, along with Put a Coat On! – a special white base coat that instantly boosts neon color. Neons by OPI arrives just in time for summer, with electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple. 

 “With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color.

“These six shades are the first full-size neons OPI has ever released,” adds Weiss-Fischmann.  “With large demand for new bright lacquers, this collection is a welcome addition to OPI’spermanent line.”

Neons by OPI includes:

Life Gave Me Lemons

This citrusy lemon-lime hits the spot every time!

You are So Outta Lime!

Here comes trouble and she’s wearing this outspoken lime green!

Juice Bar Hopping

This tangerine cream makes me jump for joy!

Hotter than You Pink

Just when you think pink can’t get any hotter, there’s this!

Push & Pur-Pull

This forceful purple has got me coming and going!

Down to the Core-al

The beauty of this brilliant coral goes beyond skin deep.

Put a Coat On!

Amp up any bright shade with this color-boosting base coat.

Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. GelColor is a professional salon service that offers a high-shine, 100% gel finish that lasts for weeks with a 30 second LED cure.

 “If you’re planning a summer vacation, try a GelColor manicure or pedicure,” said Weiss-Fischmann.  “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”

Neons by OPI will be available in both nail lacquer and GelColor (for professionals only) formulas beginning May 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application and will retail for $9.00 ($10.95 CAN)  at Professional Salons, including Amazon, Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com.  GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 – $38 for a manicure and $35 – $45 for a pedicure.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

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ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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