Press Release
Good afternoon! I have the latest OPI Infinite Shine news to share with you. This fall, OPI is bringing 30 of their most iconic shades to the Infinite Shine formula! Check out the list and see if your favorites are below.
OPI Infinite Shine Line Adds a Fresh New Face and 30 ICONIC Shades
Musician/Model/Social Media Sensation Pyper America Smith, Brand Ambassador OPI Infinite Shine
I’m Not Really a Waitress. Lincoln Park After Dark. Cajun Shrimp. This fall, 30 of OPI’s most iconic shades will be available for the first time in the number one salon brand’s next generation long-wear lacquer line, Infinite Shine. The company has tapped Pyper America Smith – a style icon of her generation – as creative ambassador for this growing collection of its longest-wearing, high shine professional lacquers.
This is yet another new role for 19-year-old Pyper, who plays bass guitar alongside siblings Lucky, Daisy and Starlie in the family surf-rock band The Atomics. She’s also an in-demand model who has walked runways for Philipp Plein and Ermanno Scervino with Moschino, shot in Iceland with Annie Leibovitz, and graced the red carpet at the 2016 Met Gala. She shares her innate sense of style and passion for color with a massive social media audience including 688,000 Instagram followers. “OPI was my go-to brand long before this partnership,” said Pyper. “I love the intensity of the color with just one or two coats and the quality of the finish.”
“Pyper embodies infinite possibility, and by constantly reinventing herself, she is inspiring a new generation of women,” said OPI Co-Founder and Creative Director Suzi Weiss-Fischmann. “With Infinite Shine, we wanted to reinvent the manicure, giving salons a fresh way to upgrade lacquer clients and attract new clients.” Pyper will be sharing her favorite OPI Infinite Shine shades and looks on her social media channels, and of course, rocking them at work and at play.
“There’s ‘infinite shine’ in all of us,” said Pyper. “We just need to bring it out, to be genuinely ourselves. Color – worn with confidence – is one of the best ways.”
Infinite Shine, a professional three-step system, offers up to 10 days of wear, gel-like shine (no light needed), and easy, soak-free removal. Now, color enthusiasts will find their perennial OPI favorites among some 90 Infinite Shine long-wear lacquer choices. On counter or in salon as of September 1 will be:
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Alpine Snow
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An Affair in Red Square
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Big Apple Red
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Black Onyx
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Bubble Bath
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Cajun Shrimp
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Cha-Ching Cherry
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CIA=Color is Awesome
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Dulce de Leche
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Dutch Tulips
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Funny Bunny
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I’m Not Really a Waitress
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It’s a Girl!
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Lincoln Park After Dark
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Malaga Wine
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Miami Bee
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My Address is “Hollywood”
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My Private Jet
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Passion
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Pompeii Purple
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Princesses Rule!
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Russian Navy
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Samoan Sand
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She’s a Bad Muffuletta!
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Strawberry Margarita
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Taupe-less Beach
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Tickle my France-y
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Vampsterdam
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We the Female
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You Don’t Know Jacques!
If your go-to lacquer shade isn’t there, there’s no need to despair! Another 30 best-loved OPI shades will be available in December, just in time to pair with holiday looks.
OPI Infinite Shine gel-lacquers, primer and gloss retail for $12.50 ($16.95 CAN) each at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, Sally Beauty, ULTA and ulta.com and Macy’s. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram
@OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no light three-step gel lacquer system offering long wear, brilliant shine and ease of application and removal. There are now more than 90 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match their iconic OPI lacquer counterparts), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
ABOUT COTY, INC.
Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit www.coty.com.
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