Press Release
Pastel Power
OPI SOFTSHADES 2016
OPI SOFTSHADES 2016
April showers bring May flowers…and Pastels, six freshly minted OPI SoftShades.Softly shaded, seriously opaque and knockout gorgeous, these pastels are unmistakably there. Pale lilac, yellow and green redefine cool, while creamy white makes an indelible impression. Baby peach and blue have never looked more grown up. All are demure with a bit of an edge, and über chic. “Inspired by the spring 2016 runways, we offer a fashion-forward interpretation of the pastel palette,” said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “Instead of the expected sheer and muted look, we’ve chosen a finish that adds a ‘mod’ element to our shades without diminishing their refinement.” “This is a color story we absolutely love,” adds Weiss-Fischmann. “Our pastels play well together, and create a myriad of sophisticated, feminine looks from accent nails to French tips and nail art. Plus, they bring plenty of modern romance to bridal, prom and other spring/summer occasions.” OPI SoftShades 2016 Pastels include the following shades in both nail lacquer and GelColor formulas:
It’s in the CloudsI’m storing this creamy white in memory forever.
Stop it I’m Blushing!A flattering flush of warm, baby peach
This Cost Me a MintThis cool, refreshing, pale green is so worth it.
It’s a Boy!This baby blue is a true bundle of joy!
One Chic ChickJust take a *peep* at this downy soft yellow.
I Am What I AmethystHonestly, this light pale lilac is really me.
Pastel power also comes in small packages. A special, giftable Mini-Pack features diminutive servings of It’s in the Cloud, This Cost Me a Mint, Stop it I’m Blushing! and It’s a Boy! Or give your manicure the sparkle treatment with the Trio Pack, which features One Chic Chick, Stop it I’m Blushing! and It’s a Boy!, along with real Swarovski crystals in coordinating pastel colors.
SoftShades by OPI nail lacquers retail for $10.00 ($12.50 CAN) each, while sets range from $14.50 – $24.95 ($17.95 – 31.95 CAN) at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebookto become a fan!
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source.
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source.
ABOUT COTY, INC. Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit www.coty.com.
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– Let’s paint something amazing! –
