Press Release
From Runways with Love:
EIGHT NEW SPRING INFINITE SHINE SHADES FROM OPI
EIGHT NEW SPRING INFINITE SHINE SHADES FROM OPI
There’s so much to love about spring. Flirtier frocks. Shorter sleeves. And the wardrobe refresh extends to nails and toes thanks to eight chic new OPI Infinite Shine shades. OPI Infinite Shine No Light Gel-Lacquer is a professional 3-step system offering the high-shine and long-wear of a gel manicure with the ease of application and removal of nail polish. Prepare to shine on (and on) in spring’s most sophisticated hues, with up to 10 days of wear and gel-like shine. “This collection takes its color cues from the spring runways. Look for baby pinks, heartwarming corals, blooming berry, lush green, shower-cloud gray, and un-bashful nude, all rendered in crème formulas,” said Suzi Weiss-Fischmann, OPI Co-Founder and Creative Director. Infinite Shine now boasts a choice of 70 colors in total. Infinite Shine features a simple three-step system; first, apply Infinite Shine Primer (Step 1), which goes beyond the capabilities of a standard base coat to prime nails for a revolutionary grip on color, while also preventing staining. Next, select your gel-lacquer shade (Step 2) and paint two thin, even coats for richly-pigmented, vivid color. Finish with Infinite Shine Gloss (Step 3), a state-of-the-art gel polymer top coat that cures in natural light. Product is easily removed with standard nail lacquer remover; no soaking is required. New OPI Infinite Shine colors for spring 2016 include:
Rose Against TimeGet set…this bright pink is ready to GO!
In Familiar Terra-ToryI’ve seen this rich coral…in my dreams.
It’s Pink P.M.The perfect time for pastel pink is anytime.
Sunrise to SunsetThis glowing orange shines with golden light.
Don’t Provoke the Plum!A hot-blooded purple to stir things up.
Half Past NudeI have an appointment with this nude blush.
Olive for GreenI pine for this deep evergreen
Reach for the SkyThis cool, airy blue is yours to achieve.
OPI Infinite Shine gel-lacquers, primer and gloss retail for $12.50 ($14.95 CAN) each at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com and Macy’s. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source.
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source.
ABOUT COTY, INC.
Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit www.coty.com.
Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit www.coty.com.
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