Press Release: Dermelect “ME” Spring 2016 Outburst Collection

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Press Release

Great Neck, NY (March 1, 2016) – Evoking a sense of renewal by energizing the season’s most exuberant colors, Dermelect Cosmeceuticals’ new ‘ME’ Spring 2016 Outburst Collection features an exciting palette, ranging from soft hues to bright statements.

“We want to provide our clients with an avenue to express their individuality and personal style,” explained Jodi Lavian, Dermelect Co-Founder.

Featuring four unmistakably unique shades, the collection is fresh, on-trend and vibrant. Dermelect’s new lacquers create a covetable, long-lasting manicure, as all four colors boast richly pigmented formulas with Dermelect’s signature keratin protein peptide that works to strengthen nails and extend the life of the manicure.

Celebrity Nail Tech Elle personally mixed the formula to incorporate vivid tones married with shimmer and metallic accents to provide an abstract, unexpected quality.

“We’re inspired by Outburst – these shades command attention! Through these stunning colors, Outburst lets you stand out and be heard, to express yourself and your personality”, said Elle, Dermelect Color Curator.  “Dermelect’s twist on the traditional, more muted colors of spring brought out four bold, new hues that are on trend, elegant and in charge.”

The Spring 2016 Outburst Collection offers four gorgeous color formulations:

spring-groupImpromptu – Misty Rose Shimmer

Unscripted – Energetic Violet

Frenzy – Vibrant Metallic Cyan

Explosive – Neon Coral

HOW IT WORKS: The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness.

KEY INGREDIENT: Keratin Protein Peptide-Hydrolyzed Keratin extracted from New Zealand sheep’s wool that helps strengthen the nails.

BENEFITS

Strengthens weak, brittle nails

Restores nail flexibility

Helps nails resist chipping and splitting

Provides long-lasting, high shine and bold color

Water and detergent resistant

Protects against UV rays

5-FREE: Formaldehyde, Formaldehyde Resin, DBP, Camphor and Toluene FREE

Cruelty FREE: no animal testing- ever

Dermelect’s ‘ME’ Spring 2016 Outburst Collection, retails for $14.00 each and as a set for $29.00 on www.dermelect.com. Individual shades are also available for purchase on www.ulta.com.

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– Let’s paint something amazing! –

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