Press Release
OPI just sent over this press release for their new Infinite Shine SoftShades Collection. See what’s coming and let me know your thoughts in the comments below!
EXPLORE THE SOFTER SIDE OF SHINE WITH NEW INFINITE SHINE SOFT SHADES BY OPI
IDEA: Must-have softly tinted shades with shine that lasts until you take it off
WHAT THEY ARE: Six new spring-inspired soft shades to join the revolutionary Infinite Shine Gel Effects Lacquer System. Perfectly on-trend to complement Spring 2015 looks, the world’s number one salon brand, OPI, introduces new at-the-moment shades to the Infinite Shine line. With fashion-forward nudes, pastels and blushes, you can enjoy rich, true-to-bottle color in even the lightest hues, plus 10 days of high-definition, gel-like shine thanks to this state-of-the-art hybrid lacquer system.
With the cutting-edge Infinite Shine Gel Effects Lacquer System, it’s now possible to get the long-lasting, brilliant shine of a gel, with the ease of lacquer removal. The easy three-step process delivers the rich color, intense shine, and lasting wear of a gel with no light curing required and easy, soak-free removal. Simply Prime, to prep nails to innovatively grip color and prevent staining. Then add Lacquer for ultra-rich, vivid color. Finally Gloss with the state-of-the-art top coat featuring exclusive oligomers that cure to a hard film in natural light, yet remove easily with standard nail lacquer remover. Each Infinite Shine lacquer is a unique new addition to the OPI line so you can discover endless shine in the latest OPI shades.
Soft Shades Infinite Shine Includes:
• Soft Shades Hybrid Lacquers ($6.50 salon, $15.00 CAN salon) ($12.50 retail, $15.00 CAN retail):
These six pale hues let you embrace delicate color with brilliant mirror shine. Shades include:
The Beige of Reason: a sheer, rosy light beige.
Non-Stop White: a solid opaque white.
Eternally Turquoise: a pale green hued blue.
Pearl of Wisdom: a lightly shimmering mother-of-pearl shade.
Beyond the Pale Pink: a scandalously nude, barely there pale pink.
Go to Grayt Lengths: a chic shimmering, silvery gray.
WHERE TO FIND THEM: Discover the collection from May 2015 at Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA, ulta.com, and select professional salons.
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.
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