Press Release
Good afternoon! Attached is the press release for the OPI Alice Through the Looking Glass Collection! Take a look and let me know what you think in the comments.
Mad About Color :: Brights 2016
DISNEY ALICE THROUGH THE LOOKING GLASS COLLECTION BY OPI
DISNEY ALICE THROUGH THE LOOKING GLASS COLLECTION BY OPI
The world’s number one salon nail lacquer brand has gone positively mad. OPI is celebrating the May 2016 release of Disney Alice Through The Looking Glass with a new Brights collection inspired by the film’s mad, crazy, wonderful characters and their latest adventures. The story takes Alice back to the whimsical world of Wonderland, where she time travels to save the Mad Hatter, who is not himself.
The collection features eight insanely gorgeous limited-edition shades (each available in both lacquer and GelColor formulas), plus a bonus special edition nail lacquer. Everyone is sure to find their cup of tea in these bright, bold colors fit for storybook and real-life heroines alike. There’s strength in mesmerizing blues, nobility in gleaming alabaster and glittering gold, and more than a little madness in saturated hues of lilac, burgundy, red and fuchsia.
The collaboration is OPI’s second with the successful Disney film franchise that began in 2010 with Alice in Wonderland.
“We are thrilled at this opportunity to capture even more of Wonderland’s fantasy, adventure, and whimsy,” said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “These shades truly say ‘wear me’, and let Alice fans indulge in a little madness of their own.” Disney Alice Through the Looking Glass Collection by OPI will debut in salons on May 1, 2016.
Disney Alice Through the Looking Glass Collection by OPI includes the following Brights shades in both nail lacquer and GelColor formulas:
The collection also includes giftable sets including Alice and Mad Hatter Duo Packs each featuring two full-size 1/2 Fl. Oz nail lacquers, and a Mini Pack selection of four 1/8 Fl. Oz. bottles.
Disney Alice Through the Looking Glass Collection by OPI limited edition nail lacquers retail for $10.00 ($12.50 CAN) each. Special edition What Time Isn’t It, also part of the collection retails for $14.95 ($18.75 CAN.) while sets range from $14.50 – $17.95 ($17.95 – $22.50 CAN) at professional salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only.
Disney Alice Through the Looking Glass Collection by OPI limited edition nail lacquers retail for $10.00 ($12.50 CAN) each. Special edition What Time Isn’t It, also part of the collection retails for $14.95 ($18.75 CAN.) while sets range from $14.50 – $17.95 ($17.95 – $22.50 CAN) at professional salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only.
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets
and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets
and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!
ABOUT COTY, INC. Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit www.coty.com.
ABOUT DISNEY’S ALICE THROUGH THE LOOKING GLASS
In Disney’s “Alice Through the Looking Glass,” an all-new spectacular adventure featuring the unforgettable characters from Lewis Carroll’s beloved stories, Alice returns to the whimsical world of Underland and travels back in time to save the Mad Hatter. Directed by James Bobin, who brings his own unique vision to the spectacular world Tim Burton created on screen in 2010 with “Alice in Wonderland,” the film is written by Linda Woolverton based on characters created by Lewis Carroll and produced by Joe Roth, Suzanne Todd and Jennifer Todd and Tim Burton with John G. Scotti serving as executive producer. “Alice Through the Looking Glass” reunites the all-star cast from the worldwide blockbuster phenomenon, including: Johnny Depp, Anne Hathaway, Mia Wasikowska and Helena Bonham Carter along with the voices of Alan Rickman, Stephen Fry, Michael Sheen and Timothy Spall. We are also introduced to several new characters: Zanik Hightopp (Rhys Ifans), the Mad Hatter’s father and Time himself (Sacha Baron Cohen), a peculiar creature who is part human, part clock. Alice Kingsleigh (Wasikowska) has spent the past few years following in her father’s footsteps and sailing the high seas. Upon her return to London, she comes across a magical looking glass and returns to the fantastical realm of Underland and her friends the White Rabbit (Sheen), Absolem (Rickman), the Cheshire Cat (Fry) and the Mad Hatter (Depp), who is not himself. The Hatter has lost his Muchness, so Mirana (Hathaway) sends Alice on a quest to borrow the Chronosphere, a metallic globe inside the chamber of the Grand Clock which powers all time. Returning to the past, she comes across friends – and enemies – at different points in their lives, and embarks on a perilous race to save the Hatter before time runs out. Presented in Digital 3D™, Real D 3D and IMAX® 3D, Disney’s “Alice Through the Looking Glass” opens in U.S. theaters on May 27, 2016.
ABOUT DISNEY’S ALICE THROUGH THE LOOKING GLASS
In Disney’s “Alice Through the Looking Glass,” an all-new spectacular adventure featuring the unforgettable characters from Lewis Carroll’s beloved stories, Alice returns to the whimsical world of Underland and travels back in time to save the Mad Hatter. Directed by James Bobin, who brings his own unique vision to the spectacular world Tim Burton created on screen in 2010 with “Alice in Wonderland,” the film is written by Linda Woolverton based on characters created by Lewis Carroll and produced by Joe Roth, Suzanne Todd and Jennifer Todd and Tim Burton with John G. Scotti serving as executive producer. “Alice Through the Looking Glass” reunites the all-star cast from the worldwide blockbuster phenomenon, including: Johnny Depp, Anne Hathaway, Mia Wasikowska and Helena Bonham Carter along with the voices of Alan Rickman, Stephen Fry, Michael Sheen and Timothy Spall. We are also introduced to several new characters: Zanik Hightopp (Rhys Ifans), the Mad Hatter’s father and Time himself (Sacha Baron Cohen), a peculiar creature who is part human, part clock. Alice Kingsleigh (Wasikowska) has spent the past few years following in her father’s footsteps and sailing the high seas. Upon her return to London, she comes across a magical looking glass and returns to the fantastical realm of Underland and her friends the White Rabbit (Sheen), Absolem (Rickman), the Cheshire Cat (Fry) and the Mad Hatter (Depp), who is not himself. The Hatter has lost his Muchness, so Mirana (Hathaway) sends Alice on a quest to borrow the Chronosphere, a metallic globe inside the chamber of the Grand Clock which powers all time. Returning to the past, she comes across friends – and enemies – at different points in their lives, and embarks on a perilous race to save the Hatter before time runs out. Presented in Digital 3D™, Real D 3D and IMAX® 3D, Disney’s “Alice Through the Looking Glass” opens in U.S. theaters on May 27, 2016.
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Comments
I need to get over to Ulta to look for them!