Press Release
Good afternoon, readers! I have the press release on the new OPI Hawaii Collection launching next month! (I also just received my 50 Shades of Grey Collection today so expect those swatches this weekend on the blog.) These are bright and fun and I can’t wait for this new collection! Take a look below!
OPI Launches Hawaii Collection Featuring Twelve New Nail Lacquer Shades for Spring/Summer 2015
Hawaii Collection by OPI brings the fresh, bright colors of its namesake islands to nails and toes for Spring/Summer 2015. This new collection features a palette ranging from muted tones of mint, peach, pink and nude to bolder hues of coral, green, purple and gold to deep tones of mauve, violet, brick red and shimmery blue.
“After the long months of winter, women are eager to embrace color – from soft pastels to bold accents to gleaming metallics,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Caught in a perpetual state of spring, the Hawaiian islands were the ideal inspiration for this year’s seasonal collection. OPI looked toward the surf, sand and sunsets found at Hawaii’s beautiful beaches, as well as the islands’ lush greenery, tropical flowers, and colorful fish, to create 12 fresh new nail shades.
“Printed, flowing fabrics dominated spring runways, with patterns and graphics in both bold and muted hues. Warm, ethereal neutrals in shades of rose, peach and mint added a soft, feminine note,” continues Weiss-Fischmann. “That’s Hula-rious!, a pastel mint green from the Hawaii Collection, was seen at Charlotte Ronson’s Spring/Summer 2015 New York Fashion Week show; this shade was used to create a cutout half moon manicure that complemented the designer’s youthful presentation.”
Hawaii Collection by OPI includes the following shades in both nail lacquer and GelColor formulas:
That’s Hula-rious!
This pastel mint green makes me dance with joy!
My Gecko Does Tricks
Being bright and pearly green is just one of its talents.
Do You Take Lei Away?
On second thought, I can’t wait – I need this creamy nude now!
Is Mai Tai Crooked?
Get it straight – this fruity orange crème is fabulous!
Go with the Lava Flow
You can feel the heat shimmering off this golden red.
Aloha from OPI
Let’s give a warm island hello to this bright creamy coral!
Suzi Shops & Island Hops
A light and happy pink that’s the perfect traveling companion.
Just Lanai-ing Around
This dark, creamy mauve says “hang loose!” in style.
Hello Hawaii Ya?
In this gorgeous, dusky purple, I’m doing just fine.
This Color’s Making Waves
This shimmery, lagoon blue has got heads turning.
Lost My Bikini In Molokini
With this reef-inspired purple, what’s one bikini more or less?
Pineapples Have Peelings Too!
The heart of the matter lies in this gold shimmer with colorful sparkle.
Hawaii nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Hawaii Collection by OPI will be available in both nail lacquer and GelColor formulas beginning February 4, 2015. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 – $38 for a manicure and $35 – $45 for a pedicure.
OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call Tractenberg & Co. 212.929.7979. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan!
ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
If you enjoyed this post, please Sign Up for email updates and you will have the latest news, reviews, nail art, and tutorials delivered right to your inbox! Never miss a post from Adventures In Acetone again. Thank you so much for reading.
– Let’s paint something amazing! –
Comments
I definitely want those shimmers!
I love some of these. Do you happen to know if they are going to be released in Australia at all, or are they only for the USA market?
Great post.
I was more than happy to uncover this web site. I wanted to thank you for your time just for this wonderful read!!
I definitely enjoyed every little bit of it
and I have you book marked to check out new things
in your web site.
You could certainly see your expertise within the article you write.
The sector hopes for even more passionate writers
like you who are not afraid to mention how they believe.
At all times follow your heart.