Press Release: OPI Pink of Hearts Duo for 2014

Press Release

OPI Supports Breast Cancer Awareness with Eighth Annual Pink of Hearts Promotion

OPI announces the launch of its eighth annual limited edition Pink of Hearts promotion, a duo pack featuring a new pink confetti glitter hue The Power of Pink alongside the classic light pink crème shade Mod About You. Pink of Hearts 2014 will also include a pink glitter nail file with pink-ribbon charm. 

This duo pack is designed to raise awareness for the fight against breast cancer. In 2014, OPI will donate $25,000 to Susan G. Komen® in honor of Breast Cancer Awareness Month (October). OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

“OPI is proud to support Susan G. Komen and Rethink Breast Cancer with the eighth annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “OPI’s breast cancer awareness campaign embodies our mission to empower women through color. The Power of Pink is a unique new shade that really celebrates the individual. This pink glitter gives nails a fun, playful look that represents the joyful feeling that comes when embracing life.”

Pink of Hearts 2014 includes two shades sold in one pack – the soft pink Mod About You and the glittery The Power of Pink. This sparkly lacquer features a sheer pink base packed with both micro and macro confetti in light and dark pink hues. The Power of Pink can be worn either alone or layered on top of Mod About You as an accent. Each bottle features a special pink ribbon cap wrap in support of breast cancer awareness. Pink of Hearts 2014 also offers a pink glitter nail file with pink-ribbon charm to keep nails perfectly shaped. 

Mod About You and The Power of Pink feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2014 will be available September and October 2014 at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $16.95 ($21.50 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

About OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. 

About Susan G. Komen®

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided more than $1.6 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit  komen.org or call 1-877 GO KOMEN. Connect with us on  Facebook and  Twitter.

About Rethink

Rethink Breast Cancer burst on the scene in 2001 with a desire to change the face of breast cancer—to show that young women get breast cancer too. Our mission is to continuously pioneer cutting-edge breast cancer education, support and research that speaks fearlessly to the unique needs of young (or youngish) women.