Press Release
Good afternoon, readers! The OPI Hello Kitty Collection press release is shown below. How adorable are those cap covers? Are you excited for this collection? I can’t wait to get my hands on them, and I hear they are already at Ulta and other OPI retailers!
Color this Cute
She’s a global symbol of friendship and fun. She made cuteness a culture in Japan and a fashion imperative everywhere. Hello Kitty® is a pop icon with fans ranging from four to forever, and she is OPI’s newest muse.
Hello Kitty by OPI celebrates all things happy, cute, colorful and sweet with 12 limited-edition nail lacquers and matching GelColor shades. “Hello Kitty generates happiness in a way that really resonates here at OPI, because we are seeking to do the same thing with color as our medium,” says Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador.
“We wanted to infuse this collection with all the charm and playfulness of its namesake,” adds Weiss-Fischmann, “Together with their names, these lacquers capture Hello Kitty’s world to perfection, and of course, many of the colors also echo runway trends we’ve seen for 2016. Think delicious pinks, punchy primaries, pearly white and licorice black.”
Indeed, OPI and Hello Kitty enthusiasts will face a candy store dilemma – which to choose from among Hello Kitty by OPI sweet and glittering pinks, bright reds, shimmering white shades, and more, for a limited time:
Kitty White
Pearl-of-a-girl white.
Charmmy & Sugar
Sparkly pink for pretty pets.
Let’s Be Friends!
This cotton-candy pink is my new bestie.
Look at My Bow!
This sweet-girl pink sits right at the top.
Small + Cute =
Do the math…this baby pink is perfect.
Spoken from the Heart
I have deep feelings for this pretty coral.
Starry-eyed for Dear Daniel
You will just love this fun pink super-glitter.
Super Cute in Pink
The pinker, the better.
My Twin Mimmy
This sunny yellow is twice as nice.
5 Apples Tall
This apple red really measures up.
My Pal Joey
This true blue is always there for you.
Never Have Too Mani Friends
Let’s ink a date for our next manicure!
Say Hello Kitty! Special Edition
And say hello to bright, fuchsia shimmer.
Hello Kitty nail lacquer shades each feature OPI’s exclusive ProWideTM Brush for the ultimate application. Hello Kitty by OPI will be available in both nail lacquer and GelColor formulas beginning January 2016. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only. The Say Hello Kitty! Special Edition nail lacquer kit, which features Swarovski crystal bows in a special hot pink shimmer, will retail for $19.95 ($24.95 CAN).
For additional information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan.
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily- pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source.
ABOUT COTY, INC.
Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit www.coty.com.
About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.
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– Let’s paint something amazing! –
